Email Marketing Ireland
Are you using Your Email effectively?
Emarkable understands the importance of utilizing email marketing to acquire new customers, engage with existing ones, nurture relationships, and even retarget past customers. Our team of experts specializes in creating effective email campaigns that drive results, all while adhering to industry standards and regulations.
To improve the results of your marketing strategy for customer acquisition, it’s essential to understand the key differences between tactics for retention and acquisition. While building on existing relationships requires different approaches than reaching out to new prospects, both require a clear understanding of your target audience and effective follow-up processes.
Does email marketing work?
To increase sales in a slow economy, companies must focus on cost-effective customer acquisition programmes, such as email marketing, search marketing, events, and more. However, many companies struggle to achieve desired results due to a lack of alignment between objectives and actual activity.
To improve the effectiveness of your acquisition programmes, consider the following:
- Develop a list of prospects and customers
- Segment your list to personalise messaging
- Develop different messages for different segments
- Assess in-house skills and resources needed
- Utilise effective tools for segmentation and personalisation.
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Help you reach new prospects and turn them into customers. We use tactics that include targeted email lists, lead magnets, and personalised messaging to attract and convert new leads.
Focus on building and maintaining relationships with existing customers. Activity that is based on automated email sequences, personalised content and targeted promotions to increase customer loyalty and retention is best achieved with marketing automation tools.
Help guide leads through the sales funnel by providing valuable content and personalised messaging at each stage. We use marketing automation tools to ensure the right message is sent to the right person at the right time.
Allows you to reconnect with past customers and bring them back to your website. We use targeted email campaigns and personalised offers to encourage repeat purchases and increase lifetime customer value.
As a responsible digital agency, we take data privacy and governance seriously. We ensure all of our email campaigns are compliant with GDPR and other legal regulations, and we offer data governance and privacy services to our clients.
In addition to our email marketing services, we also offer in-house staff training to help your team learn the skills and strategies needed to create effective email campaigns. Our training services can help your team understand the latest best practices, tools, and strategies for email marketing.
Our Email Marketing Services include:
- Software evaluation
- List Segmentation
- Email Design
- Email Acquisition
- Email Engagement
- Email Nurturing
- Email Retargeting
- Marketing Automation
- Data Governance and Privacy
- InHouse Training
Don’t hesitate to contact us for more information or to schedule a consultation to discuss how we can help you drive results through email marketing.
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